SAMA welcomes you to Account Management Skills for Sales: How to create growth and retain your most important customers.

This interactive, blended learning experience combines self-paced learning enabled by your Participant Guide, this learning platform and micro-learning videos. There will be five x 90-minute live-virtual review & coaching sessions – during which you get to exchange ideas, share insights, learn from your peers and receive feedback and coaching from your SAMA faculty who are thought leaders and recognized experts in this field.

Your learning journey runs over 6 – 7 weeks, culminating with you shaping and sharing a differentiating value proposition and action plan for one of your top accounts. The course curricula can be viewed and downloaded below.

You will be equipped with a repeatable account management “operating system” (Process) integrating more than 20 proven principles and tools – downloadable, ”smart” editable templates that structure thinking and guide application of leading account management practices.

Here is the curricula outlining your learning journey:

This program equips account managers and sales professionals to:

• Elevate engagement and grow business with important customers
• Apply best-in-class, pragmatic account management processes, principles and tools.
• Build skillset and mindset to effectively engage large and/or important accounts with behaviors that have been proven to drive growth.
• Begin shifting mindsets from “product-based” to “customer-centric” while positioning your firm as a true value-add solution supplier
• Stop customers seeing you as “just another vendor.”

What you need to get the most out of this program:

• A Growth Mindset - Be open to share and prepared to learn
• An Account that you can work on to ensure that your learnings are pragmatic and immediately applicable
• Engage in a dialogue and share your insights, ideas and experience with your peers on the program
• Be Present - The virtual workshops are your opportunity to understand how to engage customers, key concepts will be shared
• Do the Work For Each Session - What you will get out of this program is dependent on what you put in, and on everyone completing the pre-session assignments
• Highlight Challenges - Let your facilitators know if you are having any challenges to complete the pre-session work or anything else - we can only help you if we know.

We look forward to collaborating and learning together and to meeting you on our first live-virtual session.

Congratulations on making this investment in your learning, growth and personal development.

Very best,

The Summit Group / SAMA Faculty